by Kerry Ferguson | Oct 7, 2022 | Digital Marketing, News
Today, we’re going to talk about creating a successful marketing campaign. Whether you’re a small business owner, a marketer, or just someone looking to promote a product or service, a well-planned marketing campaign is essential to success. Here are some tips to get started:
- Define your goal
Before you begin, it’s important to define your goal for the marketing campaign. This will help you determine the audience you want to target, the messaging you want to use, and the channels you will use to reach them. Be specific and measurable with your goal. Do you want to increase sales? Boost brand awareness? Drive traffic to your website? Whatever it is, make sure it’s clear and achievable.
- Understand your audience
Knowing your target audience is key to creating an effective marketing campaign. Start by identifying your ideal customer. What are their needs, desires and pain points? What motivates them to make a purchase? Conduct market research, analyze customer data and use social media analytics to get a better understanding of your audience. Once you know who they are, you can tailor your messaging and tactics to better resonate with them.
- Develop your messaging
Your messaging should be compelling, clear and consistent across all channels. It should resonate with your target audience. Use strong headlines, concise copy and eye-catching visuals to capture their attention. Make sure your messaging is aligned with your brand and reflects your unique value proposition.
- Choose your channels
Decide which channels you will use to reach your target audience. This could include social media, email marketing, paid advertising, influencer marketing or other channels. Consider the demographics of your audience and which channels they are most active on. Develop a content strategy for each channel, taking into account the type of content that performs best on each platform.
- Create a budget and timeline
Determine your budget and timeline for the campaign. Consider the cost of creating content, running ads, hiring influencers and any other expenses. Create a timeline that includes the launch date, content creation, and distribution schedule. Make sure you have enough time to prepare and test your campaign before launch.
- Measure and adjust
Track the success of your campaign and adjust your strategy as needed. Use analytics to measure your key performance indicators (KPIs) such as website traffic, engagement rates and conversions. Identify what worked and what didn’t, and use this information to improve your next campaign.
Creating a successful marketing campaign takes planning, research and creativity. By defining your goal, understanding your audience, developing your messaging, choosing your channels, creating a budget and timeline, and measuring and adjusting, you can create a campaign that resonates with your target audience and achieves your goals. Good luck!
by Kerry Ferguson | Sep 22, 2022 | News
In today’s digital age, having a website for your business is essential. A website is an online window that represents your brand and provides a platform for customers to learn more about your products or services – at any time of the day. Here are some reasons why your business needs a website:
- Establishes Your Online Presence
Customers are more likely to research a business online before making a purchase. By having a website, you can provide potential customers with the information they need to make informed decisions about your products or services.
- Increases Your Credibility
A professional-looking website can increase your credibility and make your business appear more trustworthy. A well-designed website can convey your brand message, showcase your products or services, and provide customer testimonials, all of which can help build trust with potential customers.
- Expands Your Reach
A website can help you expand your reach beyond your local community. With a website, you can reach customers from all over the world, 24/7. This can help you increase sales and grow your business.
- Provides a Platform for Marketing
A website provides a platform for marketing your products or services. By including calls-to-action, such as ‘buy now'”‘ buttons or email signups, you can encourage visitors to take action and become customers. You can also use your website to promote special offers, run promotions, and share content that engages your audience.
- Helps You Stay Competitive
In today’s digital age, having a website is no longer a luxury, but a necessity. If your competitors have a website and you don’t, you risk losing business to them. A website can help you stay competitive and attract new customers.
- Provides Valuable Insights
A website can provide valuable insights into your customer base. By using analytics tools, you can track customer behavior, monitor website traffic and gain insights into your target audience. This information can help you make informed decisions about your marketing strategy and improve your customer experience.
By investing in a website, you can take your business to the next level and attract new customers.
by Kerry Ferguson | Aug 8, 2022 | Digital Marketing
One of the most powerful features of Facebook is its ability to create and maintain online communities. Facebook communities are groups of people who share common interests, beliefs, or hobbies and come together to discuss and share content related to their common interests.
Facebook communities come in all shapes and sizes. Some are focused on specific topics, such as cooking, gardening, or fitness, while others are centered around specific groups of people, such as parents, students, or entrepreneurs. These communities can be public or private, depending on the group’s preferences.
Creating a Facebook community is simple. All you need to do is create a group, choose a name and description, and invite people to join. Once people have joined, they can start sharing content and interacting with other members.
One of the benefits of Facebook communities is the sense of belonging they can provide. This can be particularly helpful for people who feel isolated or alone in their interests or hobbies.
Another benefit of Facebook communities is the opportunity to learn and grow. Members can share tips, advice, and resources with one another, helping each other to develop their skills or achieve their goals. This can be particularly helpful for people who are just starting out in a particular hobby or field.
Overall, Facebook communities can be a valuable resource for anyone looking to connect with like-minded people and expand their knowledge and skills. By joining a Facebook community, you can tap into a wealth of knowledge and experience, make new friends, and find support and encouragement in pursuing your passions.
by Kerry Ferguson | Jan 18, 2022 | Digital Marketing, Social Media
Earlier in the month, we remained closed to clients but spent the week working on our company goals and the business. When you’re so busy week to week with clients, it’s often your own business that doesn’t get the attention, so we really were keen to spend the time chatting, sharing ideas, brainstorming and making sure everything is in place for a great 2022.
During one of our brainstorming sessions, we were putting down a list of social media top tips. The ideas were mainly for Reels on Instagram, but the discussion soon led into whether we should use TikTok, should we branch into Clubhouse, or use Spaces on Twitter.
It did get me thinking – we are, as a company, quite used to the same platforms we’ve always used: Facebook, Twitter, LinkedIn and Instagram. We definitely embrace any new updates and changes, and make sure we make full use of the functionality. However, when new platforms come about, how do you decide if you should spread some more energy into them?
For example, we use the four platforms above on a regular basis, and we also blog. That’s a lot of work for a small business, but given our field of expertise we want to lead by example, and be present online.
A few people have said to me over the past 12 months how we should definitely get onto the other platforms. We’re looking at TikTok, Clubhouse, Reddit – and there are surely more. How do you choose which platform to use then? While also recognising the fact that there are only a certain amount of hours in the day, and you do need to actually work to bring money in to pay the bills.
My trail of thought then went onto analytics (naturally). However how much can you trust those? I know that a lot of our enquiries for the business come via Facebook and word of mouth. Yet our analytics would suggest we do very well on Instagram and Twitter. Of course, we know to take analytics with a pinch of salt, they don’t give you the full picture – but that makes it harder for me to decide if we do put more time into a new platform or not, and do we do that in addition to the efforts we already have in place.
The next thought then is the target audience – for us it’s a fairly wide audience. We target small businesses and organisations, and staff of those businesses and organisations who may be interested in websites, WordPress training, social media and digital marketing. It’s quite broad, which is why typically, we’ve felt the 4 platforms we currently use work well. For example on LinkedIn we focus on business to business posting, perhaps on Twitter it’s more focussed towards organisations than small businesses. Each platform has its own merits, and it’s own strategy from us.
Of course, I suspect the answer is: we won’t know until we try, which is very true. Do we put in some extra time for trialling a new platform to see how it works for us, while trying to repurpose content?
What would you do?
by Kerry Ferguson | Jan 11, 2022 | News
Last week, although we were closed to clients, we were having a week dedicated just to the business itself. It deserves some TLC, and it’s easy to just go with the flow over the course of a year and forget to update websites, or work on your business.
So, a whole week dedicated to the business and our goals for the future. I thought, why not post on my own website my goals for 2022, as some form of holding myself to account? I’d love to know what your goals are too!
- Write that book! In 2021, I really wanted to write a business related book. There’s lots around in English, but definitely room in the market for ones in Welsh.
- Launch our online courses – this is a business related goal, but one I really do personally want to acheive as well. Again, I think there’s so much room for Welsh courses online, and it’s something I want to help lead the way on.
- Gardening. In 2020, I took on some small amount of gardening. During lockdown 2 at the start of 2021, we completely renovated our garden so that we could grow more (3 beds and lots of pots). This year, I’ve got plenty of books, a journal and a LOT more pots, planters and one extra bed. So, onto the gardening this year, and then the pickling.
- Exercise. In 2021, I signed up to Bethan Davies fitness, and the group PT went very well for me for the first 4 months of the year. It then got busy, and I know I let the excuses dominate. However, by the end of 2021 I was feeling completely gutted that I’d thrown away 4 months of hard work, and was basically back at square 1. So, this year, I am going to focus on myself more – my body, the food I eat and the exercise I undertake. It’s a slow burner, but I have to stay committed this time.
I might add to this … we’ll see! Let me know your goals 🙂
