I recently did a Facebook Live talk for Latte & Live, a great networking community that I am part of. I’d previously done a talk about Instagram, and was asked by Jennifer who runs the network to come back – much to my delight! There’s nothing better than being asked to come back to talk, it means you did something right the first time…
For this talk, I concentrated on the Power of Blogging – and why we should be doing it. It was a fun hour, and I think everyone went away feeling inspired to either start their blogs, or pick their blogs back up.
Personally, I love a good blog. I also think we’re so used to seeing them online, reading and digesting them that we often forget some key content is a blog. I blog regularly for Gwe Cambrian Web and we get a lot of our traffic to the website, via the blog.
A Case Study
One thing I shared in my talk was a case study of our own, from two blogs I wrote at the tail end of May and start of June 2020. The blogs were discussing the fact that an old site builder called Mr Site was being shut down by its new owners, TSO Hosts. The first blog was more of a speculation post, but within days it was top of Google because… no one else had picked up on this. Cue, a second blog post where instead of merely discussing Mr Site and what its closure meant, I also posted about the different options and services we offered that could help. June was a very busy month when it came to enquiries off the back of these two blogs, and one still remains top of Google today when you search for “Mr Site”. From these blogs, we took on clients in England and France – which was very exciting considering our usual target audience is based in Wales.
My Top Tips
I don’t want to give everything away from the talk as it was for members of Latter & Live, but I will be writing more on this website and over on Gwe Cambrian Web on how to boost you blogging. My take away top tips though:
- Think of a great title – answer your customers questions and problems, this is a great way to help blogs rank in the search engines
- Stick to the original subject (that is, answering the title) – if you start to digress, then it’s another blog post!
- There is no right and wrong when it comes to the length of a blog, you have to go with your gut feeling and make sure you don’t waffle. Stick to the point, be useful and informative for your audience.
- Don’t use big blocks of text – always bear in mind that most of us will skim read a page, so we’re looking for easy to read, bite sized content.
- And with that in mind, use headers and paragraphs to help seperate your text, making it easier to read.
- Include a conclusion at the end if it fits, many will just scroll straight down for that!
Keep an eye on my blog and Gwe Cambrian Web for more top tips and advice, and if you’d like me to do a talk in your group or network, just get in touch!