Keeping up with posting on your social media platforms is no mean feat. Plus, if you’re on a few platforms it can become a bit of a juggle with everything else you need to do.
Over the years I’ve used a range of different ‘techniques’ to try and find one that works. I’m not entirely sure there is one, but all you can do is just find a way that works for you and your business or day to day activities. I’ve tried allocating an hour a day to doing it on the day, or putting aside a day a week to schedule in advance. Sometimes I’ve managed a month in advance, other times I hit a huge wall.
Here’s what I currently do and I thought it might be useful to share!
- Jot down the different types of content I can share/create for a month. For example, sharing articles, sharing blogs, creating video content, Canva templates, text only.
- Then, I think about the topics I want to share over the next month. For example, if we’re in January then I’d probably want to post more about website design as people may be looking for a new website at the start of the year. From this topic, what kind of posts can I make? Ones showcasing previous work, answering questions, giving advice, showing off our experience, some behind the scences.
- Then I attach those topics/post ideas, with the content types.
- I’m quite a visual person, so I would then jot down these post ideas in a calendar form so I can see when they are going out, and making sure that the content is diverse and not too repetative.
One thing I have learned over the years is that when you do start to think of ideas, more ideas generally come along. Apparently it’s a method called ‘free writing’, where you basically let your brain go off on its own direction but thinking about a particular topic. If you did try this, you might find you have more content than you need for one month. Some people plan their content well in advance – just leave room for things happening organically!