I probably run my social media training in very different way to others in my area. I really do much prefer the 1-2-1 or small group setting, than larger workshops… but why?
I remember years ago when we first started Gwe Cambrian Web in 2013, going to a lot of workshops and events about websites and social media. One of the ones I remember vividly had around 40 in the room, and I came away learning nothing. The range of experience was so varied, it was impossible to cover all aspects for all in the room.
So, when we decided about 2 years ago to branch into digital marketing more officially, I knew that I wanted to concentrate more on the smaller, intimate workshops/groups. I also believe you can’t provide truly useful training without a good understand of the business you’re helping – its values, ethos, goals.
That’s not to say large workshops are impossible, quite the opposite. In fact, it just doesn’t strike a chord with how I’d like to provide training for social media. That’s just a personal thing.
Before I host a training session, I take time to complete a detailed audit of the social media activity for my own records. This gives me a really good basis to understand what’s already going on and where training will help. I also spend time going through the website, making sure that the message the website provides is the same as the social media – especially in terms of goals, ethos, attitude, branding.
Hosting my sessions like this means that no matter how experienced you are, if you feel like you want to come to me for training, I’ve done plenty of research to help and discuss your social media with you.
Don’t forget, training isn’t just showing you how to navigate creating a post or going back to basics. It’s boosting your social media at the moment.