Today I want to look at exactly what is SEO, and why is it important if you have a website for your business.
SEO stands for “search engine optimisation” – it’s the means by which you can increase the quality and quantity of website traffic, though non-paid search engine results.
Basically, it’s where you work on your website to optimise it as much as possible for those people online who might be trying to find you. For example, if you are a dentist in Cardigan, you’d expect to rank on the search engines fairly high for those three keywords: “dentist in Cardigan”. If you weren’t ranking well, then you need to spend some time optimising your website.
Why is it important?
It’s really important to make sure your website works well for your business, without you having to pay for advertisements. This sort of traffic, those who find you without advertising, is called organic traffic. The more organic traffic you can get, the better – and today, 2021, the majority of online traffic is still driven by search engines (despite how popular social media is!).
There’s also the element of credibility too, if it’s very hard for someone to find you on the search engines, it might genuinly affect how you are perceived as a business too. This is also why I recommend that every business should have a website too, and not rely on social media for marketing.
Where do you start?
So SEO is quite a huge sector, which just shows really how important it is to be honest. There are a LOT of things you can be doing constantly to keep on top of your optimisation, and it’s really important to remember – this never stops! Don’t just launch your website and then do nothing, you need to work on the SEO all of the time in some way.
Here’s a list of basic things you need to do:
- Always bear your audience in mind – write your content for your visitors and NOT for the search engines. It’s all about quality and being informative, not trying to play the SEO “game”.
- Make sure all of your pages have the correct Header tags
- Add Alt-Tags onto your images
- Write new content for your website consistently – blogging and news is a great way to do this, and it also gives you a way to answer customer or visitor questions or queries too
- Add and use internal links through your website (especially if you mention your services or other blog pieces)
As I said though, SEO is a huge topic and I’ll start covering it a lot more over the coming months in bitesize chunks – but hopefully this is a good starting point for you to see how important SEO it, and possibly how large a topic!
You can also check out my blogs over on Gwe Cambrian Web – some will be in more detail over there as we focus a lot more on websites and website optimisation as part of the company!
I had a few things on my bucket list for 2021, and I definitely wasn’t expecting anything like this! Absolutely chuffed to have been named as one of the 40 Digital Women to Watch in 2021 at the Digital Women Shortlist Awards on International Women’s Day.
I was also lucky to be shortlisted on two other awards too – Role Model of the Year and Entrepreneur of the Year – absolutely astonished!
To see the whole shortlist, visit this webpage on the Digital Women website: https://digitalwomen.live/learn/digital-women-awards-2021-shortlists
I would like to wish everyone who was shortlisted the very best of luck and to those that had applied/been nominated and weren’t listed – GO FOR IT AGAIN. Honestly, please don’t feel put down, go for it again!
March 8th 2021 is International Women’s Day, and this year the hashtag is #ChooseToChallenge – help forge a gender equal world.
Reflecting on the world challenge, it often feels like a word I use a lot actually. I tend to face a lot of ‘things’ as challenges. A good example of this would be the angle I take when I want to inform my target audience a piece of informatin, for example, why Facebook groups are so great for building communities. I’d word it as a challenge to inform my audience. Outside of work, I’m often heard spouting the words “and that’s the challenge!” when people may complain about lack of things being done or lack of postivity. So, it feels very fitting for 2021 that challenge is the focus for International Women’s Day.
Over on the IWD website there is a great section of resources which can help you celebrate, and challenge. Are you going to get involved? I’m super excited for the day, and can’t wait to get stuck into social media and celebrate!
February flew didn’t it? Everyone always says it’s because it’s a short month, but in reality it’s only 2 or 3 days shorter… But, as February goes, we know we’re moving to warmer, longer days which I am grateful for as we’re still in our lockdown here in Wales. Onto the social media updates from February then…
Note: I’ve not actually talked about Clubhouse yet, because as an Android user… I’ve not got access. By all accounts though, it looks great.
- According to Matt Navarra, a new feature is being rolled out called Account Status, which basically puts your pages and groups all in one easily accessible place.
- Some changes coming into force with privacy and cookie rules, might result in Pixels not working as expected.
- Shopify can now integrate with Facebook and Instagram, which is big news!
- Twitter annouced, on the back of Clubhouse, Twitter Spaces will soon be launched – they’ll be in the Reels bar, and I suspect, work in a similar way to Clubhouse. More on that probably in the March round-up if not before.
- Fleets sees a little upgrade, more on the visual side – keep an eye on these if you use them, I suspect they will only get better and better.
- Twitter also annouced a subscription model might be coming in soon, so you can posgt exclusive content to only a select few followers. From what I’ve seen on social media so far, it doesn’t seem very popular. Will it even launch?
- The big Feburary news was that Instagram won’t promote any Reels with a TikTok watermark. It had been super easy to make your excellent Reels over on TikTok and then share them to Instagram. Looks like this will be no more! Sad, because TikTok does have superior features at the moment.
- Other big news that I was a tad saddened by is that Instagram is also tested removing the share posts to story feature. This would be a huge blow for many marketers I think! Will it happen though…
- The ability to have more than 1 person join you in a live is coming… and this will be exciting!
- Stories may soon be in a vertical feed (oh hi, TikTok), rather than horizontal. I think I do prefer this actually, it’s how YouTube and TikTok work.
- Will we soon see Tweets being shared into Stories? There are rumblings…
That’s it for February, but lots of ‘coming soon’ and ‘rolling out’ next month. Plus, tweaks and updates to functionality already – it’s busy out there in the social media world.
You know, I really don’t like green in the digital world – I find it such a hard colour to work with, and it’s become a colour that I personally avoid online for my own work.
A surprise then that this website was originally very green – see older blog covers. I’ve no idea how it happened but it dawned on me over Christmas and how I actually wasn’t in love with my own site.
Cue, a new colour palette which I am now in love with! Head over to my Insta to see it in its full glory, deep blues and yellowy-gold.
Which brings me nicely onto colour psychology. Something I had been very aware of working with numerous brands over the years, but I did dip back into it again when trying to decide on my own colour palette. Blues and purples are my favourite colours in any case, but it was nice to see that blue evokes feeling so of trust, dependability and strength. Have you ever looked into what your colour branding might mean? It might surprise you…