The Power of Blogging

The Power of Blogging

I recently did a Facebook Live talk for Latte & Live, a great networking community that I am part of. I’d previously done a talk about Instagram, and was asked by Jennifer who runs the network to come back – much to my delight! There’s nothing better than being asked to come back to talk, it means you did something right the first time…

For this talk, I concentrated on the Power of Blogging – and why we should be doing it. It was a fun hour, and I think everyone went away feeling inspired to either start their blogs, or pick their blogs back up.

Personally, I love a good blog. I also think we’re so used to seeing them online, reading and digesting them that we often forget some key content is a blog. I blog regularly for Gwe Cambrian Web and we get a lot of our traffic to the website, via the blog.

A Case Study

One thing I shared in my talk was a case study of our own, from two blogs I wrote at the tail end of May and start of June 2020. The blogs were discussing the fact that an old site builder called Mr Site was being shut down by its new owners, TSO Hosts. The first blog was more of a speculation post, but within days it was top of Google because… no one else had picked up on this. Cue, a second blog post where instead of merely discussing Mr Site and what its closure meant, I also posted about the different options and services we offered that could help. June was a very busy month when it came to enquiries off the back of these two blogs, and one still remains top of Google today when you search for “Mr Site”. From these blogs, we took on clients in England and France – which was very exciting considering our usual target audience is based in Wales.

My Top Tips

I don’t want to give everything away from the talk as it was for members of Latter & Live, but I will be writing more on this website and over on Gwe Cambrian Web on how to boost you blogging. My take away top tips though:

  • Think of a great title – answer your customers questions and problems, this is a great way to help blogs rank in the search engines
  • Stick to the original subject (that is, answering the title) – if you start to digress, then it’s another blog post!
  • There is no right and wrong when it comes to the length of a blog, you have to go with your gut feeling and make sure you don’t waffle. Stick to the point, be useful and informative for your audience.
  • Don’t use big blocks of text – always bear in mind that most of us will skim read a page, so we’re looking for easy to read, bite sized content.
  • And with that in mind, use headers and paragraphs to help seperate your text, making it easier to read.
  • Include a conclusion at the end if it fits, many will just scroll straight down for that!

Keep an eye on my blog and Gwe Cambrian Web for more top tips and advice, and if you’d like me to do a talk in your group or network, just get in touch!

New Client: The Big House by the Sea

New Client: The Big House by the Sea

There’s nothing more heart warming than a new client coming to you from a recommendation. I was contacted by the Big House by the Sea via Facebook earlier this week, and we had a great chat on Zoom only yesterday. The owners of this simply stunning looking holiday home in Barmouth wanted to hand over their social media platforms for me to manage, as well as looking at other avenues of marketing we can utilise.

I’m really excited to get stuck into their Facebook and Instagram profiles, as well as adding a blog to the website, and launching a newsletter in the new year.

I’d definitely recommend you check out their website in the link above – this stunning property can sleep up to 30, and I’m just going to leave these words here: views, cinema, hot tub.

How to login to more than 5 accounts on Instagram

How to login to more than 5 accounts on Instagram

It’s not being greedy, but it can be frustrating having a limit of just 5 logins for Instagram on the app, however there is a handy way around it!

While you can only have 5 ‘active’ logins on the Instagram app, if you link the accounts then you can get around this. I’ve actually currently got access to 13 accounts on my app, all off 3 ‘active’ accounts! Sneaky :p.

Multi-Account Login

This is how I do it. I have seen other blogs online which just suggest making sure you save the login details, but in a world where I’m constantly switching from client accounts to another, it’s just a few inconvenient clicks too many!

There is a swanky function called the Multi-Account Login. With this feature you can assign 4 accounts to one main account. For example, I can link or assign 4 accounts to our Gwe Cambrian Web account. This means, anyone who logs into Gwe Cambrian Web (which, realistically will only ever be me, but something to bear in mind if you do go down this route) will automatically be logged into the other 4 linked accounts.

All of a sudden, the Instagram app sees you only logged into 1 active account, rather than 5.

This is how I’ve got quick switching access to 13 accounts now, with 3 main accounts acting as the main login.

Fiddly though, but worth it.

You might find it a little fiddly, so one of the things I do if I’m rejigging the accounts – and what you might find useful if you’re doing this for the first time is to log out of all the other accounts you want to link, and then add them one by one to the multi account.

Et voila! Hopefully this makes your Instagram multi account experience a little smoother. I know it makes a huge difference for me.

Facebook Blueprint Certified

Facebook Blueprint Certified

Wow, it’s been a very long time since I sat an exam (I think about 8 years actually!) – so it was very weird to sit an exam for Facebook, but delighted and super excited that I passed!

I sat the exam for the Facebook Blueprint: Digital Marketing Associate, which means I am now officially Facebook Blueprint Certified!

This exam and certificate covers foundational advertising concepts on Facebook, Instagram and Messenger, as well as other aspects like the value of Facebook for business, establishing platform presence, advert fundamentals and reporting. The certificate lasts 24 months, to make sure anyone who does get it keeps on top of the changing trends and rules.

New Client: Penlanlas Cymru Soaps

New Client: Penlanlas Cymru Soaps

I’m really excited to be working with Kate from Penlanlas Cymru Soaps on her social media for the remainder of 2020 – it’s been a weird year for artisan makers, especially if they rely on retail sales, many of which are deemed “non-essential”, so it’s time for social media to take a step forward!

I’ll be working with Kate on her Facebook and Instagram pages, to increase reach for both, and sales of her natural soaps and handpoured candles. Kate makes gorgeous soaps from local and natural ingredients – many from her own garden, as well as bath soaks and a beautiful candle.

Find out more about what Kate does on her website, just click here.

Digital Women – Digital Skills Summit

Digital Women – Digital Skills Summit

At the start of the year, I always have a good think about what I want to achieve during the year. This year, I wanted to get started on hosting workshops with the business – and because of coronavirus we did this, albeit it virtually. They’ve been super popular and something we’re very keen to continue doing!

A much longer term plan would have been to speak at an event, so it certainly wasn’t something I was expecting for June 2020 at all! However, with coronavirus locking us all down, I’ve been doing a lot of networking online and wowee, has it paid off!

I’ve written a blog about the importance of networking before, and especially for those of us who are from more rural areas. I’d never have been able to go to as many events as I have during lockdown, because everything has been virtual – and that includes the hour long networking events here, there and everywhere!

All of this networking led me to becoming a founding member of the new Digital Women membership platform (which if you’re not part of, I highly, highly recommend you look at). This then led to being asked (or told, whichever way you look at it) to speak at the next digital skills summit that Digital Women have been arranging during lockdown!

FANTASTIC! I actually did a few happy dances at the thought! Then it was a case of figuring out what to talk about. With the Gwe Cambrian Web, our bread and butter is websites, but we’ve also moved hugely into social media. Thinking cap on, and knowing there would be a huge range of other amazing speakers, I decided to stick to the websites as a topic.

So, why not sign up to my talk at the Digital Skills Summit on June 30th, – level up your website. It’s a completely FREE event, with 22 speakers from 10am to 4pm, covering such a huge range of digital skills.